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Your business is your life’s work. Our business is helping fulfill its potential.

People-first growth equity for software businesses

You had the vision. You’ve put in more hours than you’ll ever be able to count. You’ve grown a special kind of business filled with exceptional people. But now you want your firm to reach its full potential. Let us help. Our people bring experience, know-how, and humility to every investment. We’re committed to spending the time to fully understand your vision (not just analyze your financials). Ultimately, we’ll work with you and your team to help build products your customers love and a business that exceeds your ambitions.

Help and support, not prescription and micromanagement

No two software businesses are the same. There is no cookie-cutter approach that’s guaranteed to deliver standout growth. That’s why we bring a multidisciplinary team to bear on every one of our portfolio companies’ challenges. Of course, we have people who understand the numbers. But we also have seasoned professionals who have successfully grown similar businesses to yours. We have specialists in the key operational functions that can drive significant growth—from sales and marketing to finance and human capital. It means you’ll have direct access to experts who can help you understand what’s holding you back and advise on effective strategies to move you forward.

A different kind of firm

As a successful business, you’ll have plenty of firms offering to help you grow. You’ll hear a lot about “partnership” but what does this really mean? For us, it means having an open, transparent relationship—telling hard truths when they’re needed and always listening first. It means doing what we say we will, living our values every single day and holding each other accountable. It means bringing expertise, resources, and a clear strategy to the table while being fully aware that we don’t know it all (and never will). Fundamentally, it means doing what’s right, not what’s easy. 

Christian Anthony

Christian Anthony

Co-Founder & Co-CEO

ListenFirst

We're all facing the same issues. To be able to have discussions with a team that's either dealing with this in three other companies or has dealt with it 10 or more times before speaks to what was attractive to us: a demonstrated track record in the SaaS space.