Frontier Capital, the Charlotte-based growth equity firm focused on software, today announced that it is rebranding to become Frontier Growth.

For Frontier, it’s a natural evolution. Now in its twentieth year, the firm was founded by entrepreneurs who faced many of the same challenges their portfolio companies face today. This experience combined with their focus on software provides a deep understanding of what it takes to scale growth stage companies.

Commenting on the rebrand, co-founder Richard Maclean said, “When we started the firm in 1999, offering growth-stage businesses access to capital was unique. Today, it’s table-stakes. Our partners expect much more. They expect us to roll up our sleeves and help with key growth initiatives. They are also seeking more collaborative and transparent relationships for their next stage of growth.”

People Before Numbers

The new brand reinforces Frontier’s long-time focus on their approach to growth—one that puts people before numbers.

Michael Ramich

Partner

The reality is that long-term success comes from getting the right team in place, with the right vision and an outstanding product. It’s about people.

Frontier Growth deploys a cross-disciplinary team to every investment. In addition to the firm’s investment team, it also brings together seasoned software leaders and operational specialists to support CEOs and Founders.

Building on Success

Frontier Growth’s approach is one that recognizes that every successful business is someone’s life’s work. As co-founder, Andrew Lindner comments, “We approach each relationship with a great deal of respect, knowing that great businesses don’t just happen, they are willed to happen. It’s a privilege to be able to play a support role in the process of building sustainable, great businesses.”

It is an approach Frontier Growth is applying across the companies in its current portfolio and one that has contributed to the firm being named one of Inc. Magazine’s 50 Best Private Equity Firms for Entrepreneurs.