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What They Do

Local programmatic advertising

Headquarters

Fort Worth, TX

Status

Exited - Financial

News

  • October 3, 2017

Frontier Completes Exit of Simpli.fi Investment

Frontier Capital is very pleased to announce it has successfully completed an exit of its investment in Fort Worth, Texas-based Simpli.fi. The company was acquired by GTCR on September 28. Frontier’s involvement helped Simpli.fi solidify its position as a leading digital advertising platform that enables the largest buyers of localized advertising, including…

  • September 1, 2017

GTCR to Acquire Majority Stake in Simpli.fi

Investment to Support Growth of Leading Platform for Local Programmatic Advertising Simpli.fi, the programmatic advertising platform that delivers localization and personalization at scale, announced today that GTCR, a leading Private Equity firm based in Chicago, IL, will acquire a majority stake in the company. The investment from GTCR, along with…

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