Simpli.fi helps the largest buyers of local advertising deliver higher performance and gain deeper insights.
While the world of business is increasingly global, attracting the right customers is often intensely local. Brands realize higher results when they can localize their approach and precisely target the people who will walk into their stores. But achieving this level of localization can be complex and costly.
Simpli.fi is a leader in localized programmatic advertising. Their platform enables clients to create audiences with pinpoint accuracy, optimize those audiences in real-time, and scale their activity to almost any level. Importantly, they offer complete transparency across every element of a campaign, so clients can see exactly what they are paying for.
We exited the business in September 2017, selling a majority stake to GTCR, a Chicago-based private equity firm.
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