Frontier Capital is pleased to announce its latest majority growth investment in a SaaS-based business, partnering with ListenFirst Media of New York to grow their leading social analytics platform for consumer brands.
We look forward to helping ListenFirst’s management team to continue to accelerate their leadership position in delivering rich social intelligence insights to the world’s premier consumer brands, which include NBC Universal, Conde Nast, Time Warner, and Gap, Inc., among many other well-known category leaders.
The ListenFirst platform lets clients leverage social media signals to drive business outcomes by delivering the most complete view of their customer and campaign performance, analytics to optimize social media engagement, and insights to guide decision-making across the enterprise. ListenFirst is led by Co-Founders Christian Anthony and Jason Klein.
With brand spending on social media platforms such as Facebook, Instagram, Twitter, and YouTube continuing to draw budgets away from traditional media, ListenFirst is well positioned to help consumer brands make sense of and maximize their investment in social media.
Since culture comes first for us – and is a key reason for our success – choosing the right firm was a careful and deliberate process. It was clear from the start that Frontier’s approach was unique; a strong focus on culture, transparency and building a team-based winning environment are as important to them as to us.
Frontier Partner Michael Ramich and Vice President Dave Pandullo will join the board of ListenFirst and will help the company refine its go-to-market strategy and enhance its product offerings.
The investment is the fourth from Frontier’s $700 million Frontier Fund V, which closed in 2017.
Learn more about ListenFirst by visiting their website: www.listenfirstmedia.com
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