Why Frontier

People First Growth Equity Partner for Vertical SaaS

You had the vision. You’ve put in more hours than you’ll ever be able to count. You’ve grown a special kind of business filled with exceptional people. But now you want your firm to reach its full potential as a true market leader in your vertical. Let us help. Our people bring experience, know-how, and humility to every investment.

We’re committed to spending the time to fully understand your vision, not just analyze your financials. Ultimately, we’ll work with you and your team to help continue building products your customers love and a business that exceeds your ambitions.

Image of Todd Allen from video of him being interviewed Watch the Video

The Frontier Difference

A Different Kind of Firm

As a successful business, you’ll have plenty of firms offering to help you grow. You’ll hear a lot about “partnership” but what does this really mean? For us, it means having an open, transparent relationship—telling hard truths when they’re needed and always listening first. It means doing what we say we will, living our values every single day and holding each other accountable. It means bringing expertise, resources, and a clear strategy to the table while being fully aware that we don’t know it all (and never will). Fundamentally, it means doing what’s right, not what’s easy.

Our Philosophy

People Before Numbers

Our core values are founded upon honesty, transparency, humility, and hard work. We take pride in doing the right thing by both our companies and investors, doing what we say we’ll do, and having the tough conversations instead of just telling people what they want to hear. These values are painstakingly earned and easily lost, and each of us strive every day to uphold them. Ultimately, what sets us apart from other investment partners is that we believe in putting people before numbers – that it’s the people around the table collaborating together that make the difference in driving true innovation and growth. We don’t just say we’ll be your partner, we act like one.

Hear it from Our CEOs