Focus on Growth Stage Vertical SAAS

At Frontier, we specialize in partnering with founders of vertical SaaS (“VSaaS”) companies to help them scale and reach new heights. We share your passion for vertical SaaS because, like you, we understand its unique advantages. By addressing specific, high-value workflows and jobs to be done within niche markets, vertical SaaS solutions often achieve superior go-to-market and capital efficiency compared to horizontal solutions. This focus not only unlocks multiple avenues for growth but also creates powerful network effects that deliver significant value to both customers and shareholders of a vertical SaaS business.

Focus on Growth Stage & Vertical SaaS Businesses

Our focused investment approach is specifically designed to meet the unique needs of growth stage software companies operating within specific industry verticals. By leveraging our deep experience helping growth-stage vertical SaaS companies scale to market leadership positions, we provide tailored support and resources that drive sustainable growth and scalability. We understand the nuances and challenges of vertical SaaS, and we are committed to helping you navigate the complexities of your market, optimize your growth engine, and unlock your company’s full potential.

VSaaS Investing For

+15 years

VSaaS Investments Since Inception

11 VSaaS Investments

>$50M ARR

7 VSaaS Investments

>$100M ARR

Business People Meeting to discuss and brainstorming the financial report paperwork in home office. Financial advisor teamwork and accounting concept.

Why Our Focus Should Matter to You

Partnering with Frontier means gaining a strategic partner dedicated to your success and the long-term growth of your business. Our focus on growth-stage vertical SaaS sets us apart from other investment firms, allowing us to offer insights and guidance that are particularly relevant and impactful for your vertical SaaS business’ growth journey.

Why We Love Vertical SaaS Businesses

Frontier has been investing in vertical SaaS for nearly 20 years, and we remain convicted that vertical SaaS is an attractive & growing category that we believe is positioned to outperform over the next decade and poised to create significant value for customers as well as investors.

Tailored, purpose-built solutions able to address highly specific and valuable jobs to be done
Increased go-to-market and capital efficiency relative to horizontal software solutions
Multiple avenues for growth and robust network effects
Well-positioned to leverage AI across proprietary datasets and workflows

Our History Partnering with Leading
Vertical SaaS Businesses

Select Year

1999

Frontier Founded in the Fall of 1999 to Provide Capital and Resources to Growth Stage Software and Technology-Enabled Services Companies

2008

Minority Investment

VSaaS for Recreation Centers

2009

Minority Investment

VSaaS for Social Services

2009

Minority Investment

VSaaS for Hospitality

2010-2014

Frontier Announces Successful Recapitalizations of 3 Vertical SaaS Portfolio Companies

2011

Majority Investment

VSaaS for Health Insurance Payers

2012

Majority Investment

VSaaS for Restaurant & Retail

2014

Majority Investment

VSaaS for Law Firms

2015-2019

Frontier Announces Successful Recapitalizations of 2 Vertical SaaS Portfolio Companies

2015

Minority Investment

VSaaS for Restaurant & Retail

2017

Majority Investment

VSaaS for Media Publishers

2017

Majority Investment

VSaaS for State & Local Government Agencies

2018

Majority Investment

VSaaS for Payments & Wealth Management Firms

2018

Majority Investment

VSaaS for CPG Brands

2019

Majority Investment

VSaaS for Healthcare Providers

2019

Minority Investment

VSaaS for Sports & Entertainment

2019

Majority Investment

VSaaS for State & Local Government

2020

Frontier Announces Successful Sale of PowerDMS to NeoGov; Frontier Remains Significant Shareholder in NeoGov

VSaaS for Public Sector

2020

Minority Investment

VSaaS for Allied Health Practitioners

2020

Majority Investment

VSaaS for Commercial Services

2021

Frontier Announces Successful Recapitalizations of 5 Vertical SaaS Portfolio Companies

2021

Majority Investment

VSaaS for Veterinary & Pet Services Providers

2021

Minority Investment

VSaaS for State & Local Government Agencies

2022

Frontier Announces Successful Recapitalizations of 3 Vertical SaaS Portfolio Companies

2022

Minority Investment

VSaaS for Wealth Advisors

2022

Minority Investment

VSaaS for CPG Suppliers

2022

Minority Investment

VSaaS for Live Events

2022

Minority Investment

VSaaS for Residential Property Management

2023

Frontier Announces Successful Recapitalizations of 2 Vertical SaaS Portfolio Companies

2023

Minority Investment

VSaaS for Auto Dealers

2023

Minority Investment

VSaaS for Promotional Products Distributors

2024

Frontier Announces Successful Recapitalizations of 2 Vertical SaaS Portfolio Companies

2024

Minority Investment

VSaaS for Home Care Agencies

2024

Minority Investment

VSaaS for Orthotics & Prosthetics Practitioners

Hear it from Our CEOs

They tap into a founder’s vision. It’s this personal touch that makes Frontier a great partner for an entrepreneur.”

John Rourke
CEO
Wealthbox

There were a number of players and partners that we took a look at, and a lot of people seemed to love our spreadsheets and our financial statements, but they didn’t really love our business. Frontier from day one seemed to love our business, and that is what made them stand out head and shoulders above everybody else.”

Derek Ball
CEO & Co-Founder
atVenu

What we were looking for was a partner who has helped vertical software companies scale in the past and a partner who would come alongside us and not be really prescriptive in their way of working with us, but rather would be someone who would be a trusted partner, a trusted advisor.”

John Atkinson
CTO & COO
AxisCare

Frontier specializes in minority investments and vertical software, and that’s uniquely what we wanted. Because of Frontier’s knowledge of vertical software, they have been quick to provide excellent answers and resources when we have questions. They’ve been really helpful to basically notice our blind spots and pinpoint some things that we can improve upon, but without being prescriptive.”

Todd Allen
CEO
AxisCare

The whole Frontier team and experience has been a huge value add for our company. From market specific feedback to specialized services, such as recruiting, Frontier has been a major contributor in taking the company to the next level. Choosing a financial partner is a difficult and critical decision, but we’ve never once second guessed our choice and have all the confidence in the world that we made the right decision to partner with Frontier.”

Chris Bullock
CEO & Co-Founder
ClearGov

Let Us Help You

Let's Grow Together

We Focus on Growth Stage Vertical SaaS Companies Just Like Yours

Focus on Growth Stage & Vertical SaaS Businesses

Disclaimer: Vertical SaaS investments are defined as industry-focused solutions (vs. horizontal).

Why Our Focus Should Matter to You

Why We Love Vertical SaaS Businesses

Our History Partnering with Leading Vertical SaaS Businesses

Disclaimer: Timeline includes all VSaaS investments within funds raised by Frontier since Frontier Fund II.

Hear it from Our CEOs

Disclaimer: This uncompensated endorsement was not provided by a current client without any material conflicts of interest.

Disclaimer: This uncompensated endorsement was not provided by a current client without any material conflicts of interest.

Disclaimer: This uncompensated endorsement was not provided by a current client without any material conflicts of interest.

Disclaimer: This uncompensated endorsement was not provided by a current client without any material conflicts of interest.

Disclaimer: This uncompensated endorsement was not provided by a current client without any material conflicts of interest.

Let Us Help You

Disclaimer

Our History Partnering with Leading
Vertical SaaS Businesses