by: Dave Pandullo

💡 The Power of Customer-Led Growth in Vertical SaaS

In the world of vertical SaaS, we at Frontier Growth believe there’s more than one path to scaling effectively. While product-led and sales-led growth are often spotlighted, customer-led growth can be a game-changer. But how do you create a flywheel of customer advocacy & referrals?

For our portfolio company Jane App, an all-in-one practice management software solution for allied health and wellness clinics, the answer lies in their mission of “Helping the Helpers” and their corresponding customer-centric GTM philosophy: Be Found 👀, Be Chosen ✅, Be Loved 🌟.

👀 Be Found: Jane delights its customers with a modern and beautifully designed platform, exceptional service, and a steady stream of new features that meet evolving customer needs. By fostering a loyal community eager to share their experiences, Jane ensures its story resonates with its target practitioner audience, optimizing Message Market Fit 🔍 and driving broad awareness of its platform.

✅ Be Chosen: By offering intuitive design, tailored features, and fair pricing, Jane excels at delivering Pricing Market Fit ⚖️. This clarity ensures that Jane’s value proposition aligns with its customers’ needs and budgets, making it the clear choice for health and wellness clinics.

🌟 Be Loved: By continuously innovating and prioritizing customer success, Jane excels at consistently delivering strong Product Market Fit 🎯 for its customers. Through ensuring its product consistently exceeds customer expectations, Jane inspires customers to advocate on its behalf, creating a virtuous cycle of growth through a robust customer referral loop.

By optimizing for Message Market Fit 🔍, Pricing Market Fit ⚖️, and Product Market Fit 🎯, Jane excels at facilitating Customer-Led Growth and sets a powerful example of what’s possible with respect to vertical SaaS growth strategies.

At Frontier Growth, we’re proud to partner with VSaaS companies like Jane that successfully grow by putting their customers first.

To learn more about Jane: https://jane.app